An article on dailytech.com discusses how Wikipedia wants to challenge Yahoo and Google with their search engines. The founder of Wikipedia Jimmy Wales says "there's nothing really special about how Google and Yahoo perform searches, and that there is a misconception about a company like Google. "The idea that Google has some edge because they've got super-duper rocket scientists may be a little antiquated now." The article goes on to talk about how the website has grown with the help of the ever growing online community. This growing group of people could have what it takes to push the boundaries of search engines past that of Yahoo and Google.
The possibility of Wikipedia coming out on top in the realm of search engines, with the help of many collections of experts and communities, has relevance in e-marketing for a couple of reasons. If it were possible to alter the way people search for information and improve upon what is considered standard, it would definitely change the way we look at the internet. A bigger market share of the search engine industry would bring more advertising and e-marketing opportunities.
Link to the Article:
http://www.dailytech.com/article.aspx?newsid=6413
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I really don't like the idea of wikipedia as a search engine. I use wikipedia once in a while because they do have a lot of information about pretty much everything. However, I know a lot of professors are starting to ban the use of wikipedia for research because it is not always a dependable source. I think with their position in the market this would not be a successful move.
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