YouTube Scores 'March Madness' Content Deal

YouTube and CBS signed a deal so that clips of the NCAA tournament could be played on the website. Recently YouTube, owned by Google, has come under fire due to the many copyright issues the site faces. I personally think it is good for companies to work out deals with YouTube because it is one of the latest and greatest ways to get your product advertised. The word-of-mouth advertising that results from popular YouTube clips is cheaper and more effective than alternate methods. The article says the clips will be aired on a special YouTube network and GM will be the advertising sponsor. So not only is this good for CBS and its March Madness ratings, but it is good for GM. As we have recently been studying in class the best way to get customers involved and excited about a site, or product, is to let them be involved. This goes along with Web 2.0. Since YouTube allows users to comment on the clips it gets them involved and increases the sites success. More television networks should work out deals with YouTube so that their content will be used legally and they will still be getting compensation for their copyrighted work.