APPLE

The results are in and Apple net income has jumped 88% since last year. This is a huge amount and especially since until recently Apple has been on the backburner for many consumers due to the popularity of the Windows operating system. I feel that the reasoning for the jump is not only the quality of products they offer but the increased brand awareness for all consumers. Everyone knows what a mac computer is but I don't think many people considered them after they started using windows. Today though the story is changing. Many people, myself included, have been switching from the PC to the Mac. The reasons? It is probably different for everyone but I for me it was the increased brand awareness, ease of use, style, and applications available on the computer. It is somewhat weird to get aquanted with a new OS, but at the same time I am learning to do so many more things than I ever did on my PC. The article gives the increased success to the drop in flash memory prices by 45%, sale of computers up by 36%, and sales of ipods up 24% from a year ago. I think these are all amazing jumps for the company and I feel that we will continue to see the awareness and success rise.

http://articles.moneycentral.msn.com/Investing/Dispatch/AppleEarningsSoar.aspx