A recent article shows that Web 2.0 websites encompass 12% of all web traffic. Web 2.0 based websites have seen a 688% growth in the past two years. The top three Web 2.0 websites being used are Wikipedia, Flickr, and YouTube. 10 million internet users were studied showing differences in demographics and psychographics in relation to traditional users and Web 2.0 users. The users already participating in educational reference, photos, and video sharing are up, but it's the overall participation of internet users that needs to propel Web 2.0 into the mainstream. The article says that these websites and others are still in the early adopters stage and will still see large amounts of growth in the future. US visits to Wikipedia outnumbered those to Encarta 3400 to 1 for the week ended April 7. Needless to say, but Wikipedia is obviously doing something right to crush an old standard such as Encarta. While not many people upload pictures into Flickr (only 0.20%), traffic in the website still grows all the time. While I have never used Flickr, my use of Wikipedia and YouTube has increased in the past year. I have no proof of it, but I often find myself going to these places on the internet when trying to find a video or important reference material. All of this material was presented at the O'Reilly Web 2.0 convention.
Article: http://www.marketingvox.com/archives/2007/04/30/web-20-websites-account-for-12-of-us-web-traffic/
Monday, April 30, 2007
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